Helga Wretman

Blind Date: Performance Helga Wretman, In-Group Photo, 2017, Photo: Paulo Wirz

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Blind Date: Performance Helga Wretman, In-Group Photo, 2017

Helga Wretman is an artist, fitness instructor and stuntwoman. In her performance, she awakens as sense of cohesion and interdependence within the audience by rehearsing physical exercises with the participants. These exercises are typically used to build up and strengthen group dynamics in companies. By creating a sense of community and sympathy within the group the exercises are intended to foster individual identity as well as emotional affiliation with the group. In business contexts, this is also supposed to increase productivity. At the end of the performance, a group photo is taken in order to document this transformation and communicate it on social media. Comfortable clothes recommended!